Privacy Policy

1. Introduction

Creative Events Brazil Exibições e Feiras Ltda, a company incorporated, headquartered and regulated by the Laws of the Federative Republic of Brazil, is committed to respecting and protecting the privacy of your personal data. This is the purpose of this privacy policy (Privacy Policy): to establish the rules for using your personal data in accordance with Law No. 13,709, of August 14, 2018 (General Data Protection Law).

Creative Events reiterates that any and all personal data provided to it through any of the communication channels with the market in general will be collected, stored and protected with the strictest security and reliability standards.

In addition to its own Privacy Policy, written under the dictates of Law No. 13,709/18 (General Data Protection Law), in force throughout the Brazilian territory, Creative Events is in compliance with the rules of the General Data Protection Regulation ( EU) 2016/679 (GDPR), Data Protection Law in force in the European Union.

2. If necessary, please contact us:

Creative Events

Address: Av. Angélica, 2582, cj 61, Consolação – São Paulo – SP, CEP: 01228-200

Sergio Jardim – Data Protection Officer – DPO

Email: sergio.jardim@creativeeventsbrazil.com

3. Information we may collect about you

• Information you provide to us:

We collect the information you provide to us when you complete registration forms. When you register an account with us, sign up to attend one of our events (whether as a delegate, exhibitor, speaker or participant) or subscribe to our email list. This information may include your name, address, email address, telephone number, credit card information, and other information relevant to the event or service for which you are registering.

• Information we collect about you:

Personal information refers to the types of personal information that may be collected and used, including:

(i) Collection of information contained in any correspondence between you and Creative Events through contact forms on websites, emails or phone calls;

(ii) Through registration forms we may collect: contact data, such as name, email address, postal address and telephone number; educational information, nationality and profession; business interests and information, such as roles and responsibilities; survey information, comments, feedback, posts and any other content submitted, payment information such as credit or debit card number or bank account details when registering for paid events or services;

(iii) We may collect identity verification information, such as passport details to comply with the determinations of Brazilian authorities, as applicable, when requested, and other identification information, such as driver's license number or identity card (RG) number to verification purposes, when requesting press access or general admission to some of our events;

(iv) When we operate badge access in relation to any of our events, we may collect information about your location and engagement within the event. For example, for certain events, access will be granted via a badge containing your registration details, including personal information. To enter and remain at the event, everyone must wear an identification badge. In this situation, we will collect information about when you enter the event and which exhibitors or sponsors you eventually work or partner with;

(v) We collect information about you visiting our website and how you use it. This may include your IP address, geographic location, device information, browser type, referral source, length of visit, operating system, number of page views, which pages you viewed and similar information. This information may be collected by a third-party website analytics service provider on our behalf and/or may be collected using cookies. We also use cookies and pixels in our emails to track delivery and open rates, the results of which are stored in your email address and profile. For more information about cookies, see section 6 below;

(vi) We may collect publicly available information including names, job title, employer, telephone, social media and business email address contact details to enable us to send you information about our products and services using our legitimate interest to do so in a in accordance with the provisions of the LGPD. You may, at any time, communicate your desire to no longer receive communications from Creative Events by using the unsubscribe links in the footer of the email or by contacting us directly.

• Information we receive from third parties:

We may collect information about you from third parties we work with for the sole purpose of providing you with the services you request from us. For example, we may hire third parties to help us with our online event registration systems or payment systems; these third parties will collect information directly from you on our behalf. We may also hire third parties to operate event websites on our behalf; These entities will collect information directly from you about your website visits on our behalf.

We may also receive information about you from third parties where you authorize such third parties to share your information with us.

• Sensitive personal data

When collecting or storing sensitive personal data, such as information relating to health, beliefs or political affiliation, we will usually ask for your express consent. However, there are some exceptional situations in which it will not be possible to request your prior consent, such as – for example – if you suffer an accident at one of our events. If an exceptional situation of this nature occurs, we will ensure that your privacy rights are protected, in accordance with the Law.

• Children's personal data

Our products and services are not intended for children under the age of 12 and we do not knowingly collect personal data from children under the age of 12. If, for any reason, any information is collected from a child under the age of 12 without verification of parental consent, it will be appropriately deleted.

4. How we use information about you

We may use your information for the following purposes depending on the relationship we have with you. Before you send us your personal data, we will provide you with more specific information, where necessary, about how we will use your data and link you to this Privacy Policy. Are they:

• For sales and product/event inquiries

To provide you with information that you have requested from us, in relation to events and publications we host or other services we provide (such as on-demand content online webinars, e-newsletters and others).

Legal base. By specifically requesting information from us, you are consenting to our use of your personal data for the purposes of communicating that information to you.

• For the general administration and organization of our events

As a Speaker, Exhibitor, Sponsor or Attendee of our events, we may use your data for planning and logistics, to invoice, provide customer service in relation to the event and general administration of your participation in the event.

Legal Basis: Whenever you sign up to participate or exhibit at one of our events, we need to use your personal data in this way to fulfill our contractual obligations.

• To evaluate the activity of our participants at our events

We evaluate how people move and interact with our events.

We do this using any app you have activated or signed up for and where you allow your badge to be scanned by exhibitors and staff at our events. We use this information for analytics and to improve and improve our events and the services associated with them.

Legal Basis: It is our legitimate interest to monitor the location and engagement of our participants in our events, to assess whether our customers' expectations are being met.

• Badge Verification Policy

When you allow your badge to be “scanned” by an Exhibitor or Sponsor at one of our events, your contact details will be transferred to the Exhibitor or Sponsor.

Legal Basis: When you give your badge to an exhibitor or sponsor for them to “scan” it, you are consenting to your Personal Data being passed to the exhibitor or sponsor. If you do not want your information to be passed on, do not allow your badge to be “scanned”. The use of your data by third parties will be in accordance with their own privacy policy and will not be covered by this Privacy Policy.

• Live event resource areas such as seminars and VIP areas

When an event has a highlight area, such as a seminar or theater, you may be asked to scan your badge at the entrance for security purposes, at which time your data may be shared with the partner linked to the highlight area or sponsor.

Legal Basis: When we scan your badge to enter prominent areas, we have a legitimate interest in ensuring the security of the area and also improving our products and services, through statistical data.

If you would like your data not to be shared with a sponsor or partner of a featured area, advice will be given on how to notify us of your preference at the entrance to the area, depending on the format of the featured area.

• To improve your event experience

For exhibitors and sponsors, we hire logistics partners to enhance your experience at our events, such as booth builders, electricity suppliers, carpet suppliers, furniture suppliers, WIFI suppliers, etc.

Legal Basis: We may share your data with logistics partners acting on our behalf: (i) as and when necessary to enable the performance of the contract we have with you; or (ii) so that they can inform you about relevant services offered by such preferred partners as approved by the event organizers using legitimate interest or consent if and when required by applicable data protection laws.

• For Marketing Purposes

To keep in touch with you by sending you newsletters, offers or other marketing emails that keep you up to date with our news, events and products that may be of interest to you or even for research purposes, following an event where you participated, to analyze the effectiveness of our products and whether their expectations were properly met.

Legal Basis: It is our legitimate interest to keep you updated about events similar to ours that you have participated in in the past. However, we will always provide unsubscribe options or a preference management tool in any marketing or survey information we send you.

• Networking Platforms and Online Event Content (including, without limitation, digital applications)

As part of your registration for fully virtual (online) events and live events that offer online networking and content as an additional service, some of your registration data will be passed to our networking application provider to create an account on the platform .

When you join an online event or content and networking platform, you can interact in activities such as: visiting virtual spaces or rooms such as an online event space, exhibitor or sponsor booth; downloading content; attend/view live seminars.

As a result of such activities on the platform, Creative Events (or any event partner, as applicable) may collect, gather and share your personal information and data about your movements and interactions while in the virtual event space with the sponsor or exhibitor to allow them to interact with you, whilst respecting applicable data protection laws.

Legal Basis: To provide you with this service, your data will be transferred to the platform provider. Your data will be protected by the platform provider and will not be sold by them. You have the right to access your data, as well as edit or delete it through the tools provided in the mobile application or web platform.

• For Recording Purposes

Photos and videos may be taken at our events, which may feature attendees, speakers, sponsors or exhibitors. When we take photos and videos at our events that feature you as a participant, sponsor or exhibitor, to the extent permitted by applicable data protection laws, these photos and videos may be used for promotional purposes or, where applicable, even for commercials. However, if it is not to your liking, you have the right to withdraw the consent you have given at any time.

You can find out more in the privacy notice provided at the time you submit your data to us or in your contract with us (if applicable).

5. Who can we share your data with

In certain circumstances, we may share your personal information with:

• Selected third parties we work with where necessary to provide you with the services you request from us. For example, when you register to attend an event we organize, we will need to share your information with third party subcontractors or service providers. They may include: IT and marketing technology hosting providers, data and web hosting providers, courier, ad servers, general and logistics service providers, hotel/housing partners, freight forwarders, healthcare partners and on-site security, event registration partners, sales platform providers, communications tool providers, booth designers/builders/assemblers, sponsorship/marketing/PR collateral providers, and other event collaboration partners. When we use these third parties, we enter into contracts that ensure that the third party is obligated to provide at least the same level of data protection as the Clarion Group entity entering into that contract, and we take reasonable and appropriate steps to ensure that the contractor processes effectively personal data in a manner consistent with this Privacy Policy and our internal policies relating to the protection of Personal Data;

• Any other third parties when necessary to allow us to enforce our legal rights or to protect the rights, property or safety of our employees or when such disclosure is permitted or required by law.

• We may share your personal information with third parties outside of Creative Events, including the Stock Exchange, in the event of a sale, merger, acquisition, partnership, joint venture, collaboration or negotiations relating thereto with respect to all or part of our business.

• Some of our events and products are organized and produced by more than one company or sponsored by third-party exhibitors or sponsors. We may share your data with these third-party companies and partners. If we do this at live events, clear notice will be provided giving you the opportunity to manage your preferences regarding such sharing as required by applicable data protection laws. The use of your data by companies or third-party partners will be in accordance with their own privacy policy, but will not be covered by our Privacy Policy.

6. Cookies

We use cookies to ensure you get the most out of our website.

Cookies are small text files that we store on the device you use to access the website. Cookies allow us to monitor software usage and simplify website use. For example, a temporary cookie is also used to track your "session". Without this temporary cookie (which is not stored after you exit your browser), you would have to log in every time you access a new page.

If you do not want cookies to be installed on your device, you can change the settings on your browser or device to reject cookies.

For more information on how to reject cookies using your internet browser settings, please see the “Help” section of your internet browser (or alternatively visit http://www.aboutcookies.org). It is important to consider that if you set your Internet browser to reject cookies, you may not be able to access the full functionality of our websites.

7. Third Party Content, Sites and Contributions

Some of our websites may contain content and links to other websites or applications operated by third parties. We have no influence over these third-party websites or applications (including whether they store cookies or not) and this Privacy Policy does not apply to them. Please review the terms and conditions and Privacy Policy of the third-party website or application to find out how that website/application collects and uses your information and to establish whether and for what purposes they use cookies.

8. How we look after your data and how long we will keep it in our possession

We use a variety of technological and operational security measures to protect your information against any unauthorized access, illegal use and modification and destruction of any personal data we store.

We must, however, retain your information for as long as necessary to provide the services you have requested from us or to comply with legal obligations, such as tax obligations, for example. Other data not covered by the above imperatives will be excluded.

It is important to highlight that the transmission of information over the Internet can be insecure and, although we employ measures to protect your information against unauthorized access, we cannot always guarantee the security of information sent over the Internet.

9. Where we store your information

Data from exhibitors and sponsors are in the CRM (Microsoft Dynamics) and the Protheus system (TOTVS), both in the cloud.

Visitor data is in the accreditation system hosted on the IBM server.

Supplier and other data are stored in our Protheus system (TOTVS).

10. Your rights in relation to your Personal Data

We operate within applicable data protection laws that give individuals the right to access and control their information. We will always allow you to exercise the rights provided by appropriate data protection laws.

In Brazil you will have the right to:

• Request access to your personal data;

• Request correction of your personal data;

• Request the deletion of your personal data;

• Object to the processing of your personal data;

• Request transfer of your personal data;

• Withdraw consent previously granted.

If you wish to exercise any of the rights set out above, please contact the Creative Events DPO.

Below is our record;

Company Name CNPJ Country of incorporation Creative Events Brazil Exibições e Feiras Ltda 10.432.431/001-90 Brazil